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Intercultural communication in contexts7/31/2023 ![]() ![]() Many societies are deeply divided: the anger of rural and deindustrialised communities cut adrift by neoliberal globalization is readily harnessed against the more concrete scapegoat of minorities, particularly if people have little experience with diversity. Messages of this kind - of hatred and bigotry- can fall on receptive ears, particularly if an individual or a community has not often encountered individuals different in ethnic background, religious belief, or language: Unfortunately, we have seen in recent years public figures advocating for ideas and policies which divide and inflame communities, such as white supremacy or rejection of equal rights for LBGTQ individuals. Figures like Pope Francis, Malala Yousafzai, or Greta Thunberg have exerted positive influence, respectively, on views of minority rights, educational opportunities for girls, and the need for immediate action on global warming. ![]() Their views, opinions, and behaviors can have a substantial public influence. ![]() National or regional officeholders, heads of political parties, and others in the public eye (entertainers, writers, activists) function as role models. It is of particular importance for future leaders to gain insight and empathy into other cultures. These tendencies have unfortunate byproducts, namely the rise of prejudicial attitudes towards members of minority groups and a closing-off of minds and feelings towards those who act or look different. In part, this is a response to the fact that the forces of globalization have resulted in disadvantages for particular local populations in terms of job opportunities and economic well-being. This is of increasing importance today, as we see a rise in nationalistic movements in many countries, often accompanied by growing calls for political isolation, economic nationalism, and stricter immigration controls. Communities and societies benefit as well, as understanding and tolerance reduce animosity and conflict. In virtually every business today, what happens in other countries can have a serious impact on its operations and viability. There is in addition a practical, utilitarian benefit, as companies are increasingly looking for employees who are flexible, tolerant, and able to work with others different from themselves. \): UK International Development Secretary, Justine Greening, talking with Syrian chil-dren in the Zaatari refugee camp, Jordan ![]()
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